Many companies rely on advertising to win over new customers and boost corporate profits. There are many different kinds of advertising, but some ad types make more sense than others. Depending on ...

Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to ...

The Indian retail industry is undergoing a dynamic transformation. With a growing tech-savvy population and increasing internet penetration, consumer expectations are evolving rapidly. In this ...

Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

There’s a lot of dialog around the demographics of the commercial integration market. It’s too white, too male, too old, people say. The risk we always run with labels and conclusions like this is ...