Answer: Product attributes reside in the product, while benefits reside in the customer. For example, a cigarette can have reduced nicotine content (a concrete attribute), providing the customer the ...
This paper studies product design competition between potentially symmetric firms. We specifically employ the multiple-attributes approach as the method of product design. While various ...
Quelch, J. "Measurement of the Relative Importance of Product Attribute Information: A Review of the Information Display Approach." Journal of Consumer Policy 3, no. 3 (1979): 232–245.
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