Primal Pantry founder Suzie Walker took her business from the kitchen table to a global brand in just four years. She shares her insights into what makes a successful challenger brand. A proliferation ...

The Primal Pantry, a plant-based snack brand in the UK, has been acquired by local peer Nurture Brands for an undisclosed sum. London-based Nurture Brands said it intends to become the UK’s ...

Fast-growing plant-based snacking group Nurture Brands has agreed a deal to buy healthy snack bar brand The Primal Pantry. The Primal Pantry becomes the latest acquisition in the Nurture Brands ...

Healthy snack bar producer The Primal Pantry has secured a £3m investment from NVM Private Equity to help further expand its UK retail presence and international growth. The cash injection is in ...

Former United Biscuits, Cadbury and Pret A Manger executives have invested in UK paleo snack bar maker The Primal Pantry. Jeff van der Eems, who was CEO at United Biscuits until March this year, Mark ...

"Our product can be made in anyone's kitchen. Our biggest asset is our branding, it's what people remember. The branding has worked really hard for us - we've smashed all our targets." Suzie Walker, ...

At Startups we’ve previously highlighted the opportunity that’s there for creators of ‘free-from’ food and drink products and Primal Pantry’s Suzie Walker was quick off the mark. With a 2013 Mintel ...