Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

Improved interoperability can lead to greater connectivity that produces real-time data to enrich enterprise analytics tools—optimizing prescriptions, and ultimately producing better outcomes. The ...

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Everyone knows what an ideal sales process looks like: high-value prospects get immediate follow-up, data is shared quickly and accurately, and salespeople are unfailingly productive. Unfortunately, ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

It’s an understatement to say that companies are increasingly willing to do whatever it takes to gain an advantage in today’s competitive business environment. Luckily, there’s a better (and legal) ...

And, in what I hope is my last post on foreign policy realism for the day, I think there’s a general problem with the oft-elided distinction between descriptive and prescriptive realism. Descriptive ...