Have you looked in the mirror or closed your eyes and told yourself that you were capable, talented, loved, worthy, or perfect just the way you are? Positive affirmations—the practice of repeating ...

Scroll through social media and you’ll quickly encounter phrases like “I am worthy” or “I choose happiness”. The tantalising promise is: repeat these positive affirmations often enough and you’ll be ...

According to cognitive neuroscientists, 95 percent of brain activity is beyond our conscious awareness. That means our daily experiences are largely affected by unconscious beliefs, attitudes, and ...

Self-affirmation theory was proposed by psychologist Claude Steele in the late 1980s and remains popular today. The theory suggests we have a deep desire to craft a personal narrative that we are ...