Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...

Effective performance measurement and attribution solutions are an integral part of middle-office operations, and core to being competitive and compliant in an increasingly unpredictable market. BNY ...

DoubleVerify is a leader in ad measurement and analytics across multiple platforms. The company has developed internal capabilities such as pre-bid targeting, viewability assessment, and fraud ...

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. I’ve been hearing a lot about employee performance monitoring ...

New York-based MSCI’s multi-asset class suite of performance analytics models are designed to allow buy-side firms to measure, attribute and appraise portfolio performance. A critical part of the ...

NEW YORK--(BUSINESS WIRE)--ACA Group (ACA), the leading governance, risk, and compliance (GRC) advisor in financial services, today announced its Managed Performance Services offering, which enables ...

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer has announced the launch of its new measurement and Data Clean Room support for ChatGPT plugins. Brands and marketers can now measure the customer journeys ...