The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Every year, 95 percent of new products fail. The reason is simple: Most customers don’t have the time or energy to weigh the advantages and disadvantages of the products in their shopping carts, so ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

SHANGHAI — Consumers in the U.S. find PET bottled beverages on shelves or in refrigerators in grocery stores, but in China many bottled beverages are kept in store “warmers.” The reason is Chinese ...