Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

Mission and vision statements can be great means to give an organization focus, coherence, and direction. But often they don’t. And if not, the time and money spent on formulating them may become a ...

Here’s an uncomfortable truth: Your vision statement is like a participation trophy on your website. It rests there, grammatically correct but strategically blurry, inspiring no one. Reflect on ...

Opinions expressed by Entrepreneur contributors are their own. When the Walt Disney Co. was created in 1923, it had a simple vision. The company wanted to be the “world’s leading producers and ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Now that you have had a chance to ponder the differences between mission statements and organizational commitment, let’s take a look at how you can build your department’s commitment by taking a look ...

Maintaining the status quo is an organizational death sentence. To prevent this, an organizational vision that communicates the leaders’ strategic intent and points to the direction in which the ...

Few, if any, forces are as powerful as shared vision. A clearly worded vision is vital to the success of a business because it creates enthusiasm for a future state that is important and desirable by ...