European regulators start pursuing companies it believes are breaching the regulation and currently Oracle and Salesforce are in the crosshairs. The use of third-party cookies for ad tracking has ...

As consumers went mobile, cookie-based data management platforms (DMP) like BlueKai – now Oracle Data Cloud – had to figure out a new data strategy. Oracle Data Cloud, which employs 1,000 people, ...

It’s the beginning of a new year, a time for business leaders to recount last year’s successes (and maybe some failures too) and set new goals for the year ahead. Oftentimes, we kick off a new year ...

The Privacy Collective claims that its lawsuit against the two companies could amount to €10bn in damages being paid out to consumers. European non-profit ...

Digital and programmatic advertising is at an inflexion point, with the industry striving for privacy-first, brand-suitable advertising that still delivers efficiency and scale. Oracle and Havas Media ...

The ruling means the litigation — which began in 2020 — can continue. The case involves whether cookies collecting user information violates GDPR and whether the two companies are responsible for what ...

In this month’s data privacy roundup, Oracle and Salesforce face class action suits in Europe, Apple is looking at cookies, and more news. When GDPR came into force in 2018 it was inevitable that ...