When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

NEW YORK — Colgate-Palmolive announced a boost in North America net sales for the first quarter and a gain in its share of the toothpaste market, thanks in part to the launch of Colgate Optic White ...

New "Recycle Me!" graphics will appear on select tubes of Colgate Optic White Advanced Sparkling White, Colgate Cavity Protection, Colgate Max Fresh Cool, and Colgate Total Whitening products. The ...