Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

The data shows that omnichannel marketing strategies have power. When implemented successfully, they increase ad-driven store visits by 80%. With consumers relying more on their mobile devices and ...

Marketers are in a race to keep up with channel-hopping customers. Learn how to stay in step and engage customers across all platforms. If anyone fits the profile of an omnichannel customer, it’s the ...

Opinions expressed by Entrepreneur contributors are their own. A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed ...

Today’s shoppers demand convenient, streamlined and consistent experiences across all channels. For brands, that means turning to omnichannel strategies. In recent years, an omnichannel approach to ...

Omnichannel’s steady march to ubiquity has continued over the past decade. It seems like literally every brand is now omnichannel. Or are they? According to a report by McKinsey&Company: We find that ...

The pressures of COVID and advancements in B2C omnichannel practices are pushing B2B suppliers to take a more customer-centric approach in their marketing. Multichannel marketing means reaching out to ...

FREMONT, Calif., Sept. 6, 2017 /PRNewswire/ -- Tailored Brands, Inc. (NYSE: TLRD) today announced the appointment of Frank Hamlin as executive vice president and chief marketing officer and Boris ...

At this very moment, your key accounts are researching various solutions and evaluating your products and services online—anonymously. They are the self-directed B2B buyers of the new digital era.

Technology has had a significant impact on consumer behavior, especially post-pandemic, with the average share of digital customer interactions going from 25% to 65% in just three years (2017-2020).

A Google report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior showed that 90 percent of consumers surveyed reported using more than one device -- whether that meant a ...