It’s been 15 years since a particular concept of behavioral science went mainstream. “Nudge theory,” the notion that our behavior can be successfully influenced through “soft” interventions, has ...

A revolutionary theory of how governments can get us to change our behaviour for our own good without interfering with freedom of choice is now 15 years old. Does it stand up? Nudge theory has had a ...

It is estimated that people make 35,000 decisions every day—or, to break that number down, one decision every two seconds. That’s not to say that each decision has a big impact; most are small and ...

Stuart Mills does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Preventing hand injuries requires more than training programs and safety signs—it requires a deeper understanding of how workers make decisions. Nudge theory offers an innovative solution by using ...