Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Launching new products is never a straight line—it’s a ...

Designing a product is truly a labor of love that only those who get to breathe the rarified air of being designers can fully appreciate! One has to see a vision in their mind, commit it to some sort ...

Effective design in startups goes beyond mere aesthetics, focusing on structured decision-making to solve real problems and drive business growth. Founders often misjudge the role of design, either ...

Ryan Gray is Co-Founder and CEO of SGW Designworks, a product engineering and design firm featured in The Lean Startup. Should your engineering department be doing product development? Two decades ago ...

Your product might be a Norman Door — a design so bad it requires instructions to use. Many product managers and teams make the mistake of designing for themselves and not for the users. Product ...

How do we make things that last? How can we keep this local? How can we keep these skills in our community? For two decades, these questions have guided Dr. Lisa Hix, associate professor and co-chair ...