In every leadership team meeting and board meeting I’ve ever attended, the conversation inevitably circles back to the same set of metrics: annual recurring revenue (ARR), churn, customer acquisition ...

While Google is sounding the trumpets on the transition from Universal Analytics to GA4, it is also beating the drum to herald new features for the venerable analytics platform. Collections are a set ...

As China continues to crack down on how companies handle user data, it’s time for the business world to think about what exactly they’re collecting and measuring. The country’s strict data privacy ...