Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. This voice experience is generated by AI. Learn more. This ...

In a break from its walled garden approach, Meta is opening its ad ecosystem to third-party AI tools. The tech giant is introducing Meta ads AI connectors in open beta to all eligible advertisers ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

Meta narrows annual capex forecast amid AI race Zuckerberg invests billions in AI data centers, Scale AI stake Shares rise 11.2% in extended trading Meta's AI-driven ad tools boost revenue despite ...

Meta reported solid third-quarter earnings, with sales up 26% to $51 billion and operating margins contracting 300 basis points to 40%, as artificial intelligence-related costs rose year over year.

This is not exactly a best practice, but Meta has been pushing this into its campaign-building workflow pretty hard since the beginning. Meta’s focus on helping less experienced advertisers used to be ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

Meta just launched Business Agent — an AI that handles customer support, sales, and operations on WhatsApp, Messenger, and ...