Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

These days almost all businesses use digital media as part of their marketing efforts. Yet despite its early promise as the most accountable of all forms of media many companies fail to measure their ...

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

As advisors embrace digital marketing, the tracking of this activity becomes both more important and more challenging. LinkedIn, Facebook, Twitter, Instagram and YouTube each have their own set of ...

You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will inevitably let marketing know that 1) marketing was just a small ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...