These common mascaras no-no’s aren’t doing your lashes any favors. Mascara is arguably one of the most coveted makeup staples out there—a product used by even the most dedicated minimalists. For as ...

While black mascara is tried and true, and brown mascara has made a comeback, brown-eyed girlies are realizing that purple might actually be the way to go because of how well it compliments their eyes ...

Although mascara use is common there are mistakes ladies especially make that doesn't give the desired effect or shorten its use. Mascara is used to achieve volume and length on the lashes even ...

While there are certain steps in a beauty routine that can require more patience and practice like a smoky eye or an ombré lip, knowing how to apply mascara seems more on the "no-brainer" end of the ...

Finding the perfect mascara is a lifelong task. Do you want lengthening or volumizing? Drugstore or high end? Waterproof or washable? There are endless possibilities, but what about mascara hacks to ...

Maybelline's Colossal Curl Bounce Mascara is a great shout if straight lashes are your personal nemesis. The curved brush ...

Mascara is a must-have for every woman. It can effortlessly make you look bright-eyed and awake. Even though it is the quickest beauty routine to follow, sometimes it can be a little tricky to use and ...

Discover volumizing mascaras that enhance lash definition, intensity, and wear time while supporting everyday and occasion ...

Is your mascara making your lashes as luscious as they can be? These three tips will help you get those long, thick lashes you want. What’s the one cosmetic many women refuse to leave the house ...

Typically, the only decision to make when it comes to mascara has been whether to opt for deepest black or softer brown. But now, a delicate alternative shade has been making waves when it comes to ...

Today, COVERGIRL debuts its latest campaign, Ready. Set. Wrap., spotlighting its new Eye Enhancer Wrap Tubing Mascara.

Applying mascara to closed eyes makes them look fuller and longer. The liquid coats the lashes from bottom to top, preventing build-up at the ends of the lashes. I learned the trick from a senior ...