Choosing and implementing the right mix of tech solutions remains a big challenge for marketers. The marketing technology (martech) landscape, as monitored by Scott Brinker, is made up of 6,829 ...

It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and ...

CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

There were more than 7,000 different marketing technology (martech) solutions on the market last year. With 80% of consumers reporting that they are more likely to complete a purchase from brands that ...

In days of yore — say, the Mad Men days of Don Draper — if we maintained a budget at all, it was for martini lunches. Today, according to Gartner, 79 percent of marketing departments maintain capital ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When I first got into ...