Digital marketing is used by the vast majority of B2B brands, but it requires a detailed strategy to make the most of what digitalHow can offer. Use this template to rethink your digital marketing ...

Applying benchmarks to your marketing initiatives lets you determine the effectiveness of your efforts compared to the best practices in your industry. When you determine which companies are achieving ...

Some marketers believe the purpose of marketing expense-to-sales ratios is to align marketing spend with industry norms. The belief may stem from the fact that marketing spend as a percentage of sales ...

As a business, there's a good reason you analyze your competitors' performance. It helps you define what goals you want to reach and, ultimately, achieve them. That's where benchmark marketing comes ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Forbes contributors publish independent expert analyses and insights. Serenity Gibbons is a business consultant who covers entrepreneurs. Turbulent economic times pose a difficult issue for marketers: ...