On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

You may overlook meta tags importance knowing search engines don’t consider them ranking factors, but snippets influence UX, and therefore SERPs. Well, if search robots don’t pay much attention to ...

When you search with certain queries on Google, the results will yield a featured snippet – a short paragraph giving you a quick explanation of whatever you were looking for. Sometimes it works great, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results to provide additional information. A rich snippet, also known as a structured snippet, ...

While becoming more and more popular, podcasts are far less share-friendly than videos because of their long-form and audio-only nature. An Adelaide-based company aims to change that with a new iOS ...