Now, Royal Caribbean Group is making a move that finally addresses that frustration—and it’s a bigger change than it might ...

Boost your miles and points balances with these promotions while taking advantage of all the new loyalty program and credit ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Promotional offers and loyalty programs are increasingly targeted by fraudsters, and tactics like fake accounts, bot-driven redemptions, referral exploitation, and loyalty point fraud drain marketing ...

American Airlines’ March travel promotion will hook up its travelers with up to 5,000 loyalty points that’ll have them flying in style. The airline announced February 26 that for each American ...

For frequent fliers, American Airlines is known as one of the top airlines with the best points systems, and it's living up to that claim. In January, AA announced its Limited-Time Status Match ...

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Could this Airbnb-HotelTonight collaboration portend greater integration between the two and even signal the start of an Airbnb loyalty program? In a first for Airbnb, U.S. and UK users can now earn a ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...