LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
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LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is ...
An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...
Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to ...
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