Because it was built for scale, not for creativity. The heritage agency model is essentially industrial. Clear layers. Clear ...

Leaders who see AI as an opportunity to push creativity rather than as a threat to it can drive innovation to unprecedented ...

As an advertising creative within a brand design consultancy, I appreciate the irony. The tension between creativity and distinctiveness is an age-old industry conundrum. In the pursuit of fresh ideas ...

Marketing automation (MA) systems are increasingly commonplace in B2B marketing. But are the processes inherent in adopting and utilising this technology effectively undermining or impeding marketers’ ...

This isn’t an argument against AI. It’s an argument against confusing cost-cutting with progress. AI is powerful when used intentionally. It excels at speed, scale, pattern recognition and process.

As B2B marketers, we have an opportunity to deliver so much more, in an industry that is ripe for innovation and disruption. Marketing today has the potential to be a force for positive change that ...

Innovation must be a collaborative, boundary-pushing process supported by a team that is diverse in every sense of the word, according to Megan Ranney, MD, director of the Brown-Lifespan Center for ...

The global creative industry has a romance problem, and it's costing agencies their competitive edge. While agencies worldwide chase "eureka moments" and celebrate accidental breakthroughs, systematic ...

Marketing is a numbers game mired in alphabet soup. We need to be able to measure ROI through MQLs and SQLs. It’s driven by processes, and marketers need to track every activity to ensure strategic ...