Finding the right keywords is crucial for getting past an ATS and putting your resume into the hands of the hiring manager. The applicant tracking system, often referred to as ATS, is the employer’s ...

Recruitment is changing as employers continue to scramble for employees, in-person networking is still a thing of the past, and in-person interaction is just now slowly making a comeback. Recruiting ...

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

You’ve been told time and again that knowing how to find ideal niche keywords is a game-changer. You nod, smile and pretend you understand. The truth? It’s all Greek to you. Your website looks like ...

In digital marketing, few concepts are as over-discussed and under-applied as the customer journey. We all nod along when someone brings up “awareness, consideration, decision.” We nod again when ...

Google’s John Mueller answered whether targeting keywords in H1, Meta tags and on-page was out of date because of all the advances in search. John affirmed the value of using keywords (within limits) ...

This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...