Nature is the buzzword now when it comes to fragrances. We take a look at the organic world of ittars And for that matter, Ahmedabad is no different. The organic fragrance evolution has its followers ...

A youngster takes a whiff of a perfume at a shop in Patna’s Sabzibagh on Wednesday. Picture by Ashok Sinha Id fragrance is all around. As Muslims throng the markets in Patna to prepare for ...

Kolkata's perfume lovers are embracing traditional ittar, a natural, alcohol-free fragrance. Crafted from flowers, herbs, and woods, these concentrated oils offer unique, long-lasting scents that ...

The traditional art of making herbal ittar(fragrance) is gradually getting replaced with chemical-based, not so labour-intensive perfume industry, finds out Shaheen ...

The beauty of Eid is in the details, alta, ittar, and age-old rituals. Simple, soulful touches that connect you to tradition and make the day feel meaningful, memorable, and truly our own (Image: ...

In the remote town of Kannauj, the perfume capital of India, traditional workers are struggling to keep their craft of ittar-making alive in the face of fierce competition from modern fragrance makers ...

Kannauj (Uttar Pradesh) [India], February 17 (ANI): Amid a decline in the business, the flower farmers and 'ittar' makers of the perfume capital of India, Kannauj, have sought government support to ...

Kolkata’s perfume connoisseurs are rediscovering the allure of traditional fragrances. From family run shops to swanky stores, here’s unbottling the trend.. Natural & long lasting: Kolkata rediscovers ...