A live AR concert, a relaxing VR experience featuring music from a local band, and a handmade interactive instrument were among the innovative, music-based projects interdisciplinary teams of RIT ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Versus, a leading AI-powered interactive content company, today announced ...

IBM and the Recording Academy launch GRAMMY IQ, an AI-powered platform transforming Grammys data into interactive fan experiences.

“Teams evaluating digital signage often want to see the final outcome and possibilities – not just the features,” said Amber Ward, senior director of marketing at Carousel. “This new interactive ...

IBM’s digital agency Interactive Experience believes marketers trying to create next-generation user experiences would be wise to spend money on its services rather than agencies because of its ...

What kinds of interactive, lean-forward streaming experiences can help drive engagement that attracts fans and holds their attention? What are the top things viewers are demanding from streaming ...

Blending mixed reality with branded brick-and-mortar experiences, Snapchat has partnered with McDonald’s to transform over 14,000 of the fast food giant’s restaurants across the U.S. into “interactive ...

I take a look at a zoo that allowed unusual interactive experiences for visitors.