You worked as a CTP for 3 years, moved into a project/technical leader role, then a Sr. Manager where you managed people and operations and now work as a Sr. Principal Consultant. That’s a lot of ...

Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence – both ...

For years, the marketing funnel was the primary framework for understanding the customer journey: a linear process where the customer moves from awareness to consideration, then conversion, and ...

Discover the keys to modern marketing for CMOs in 2025, according to Google: artificial intelligence, influence mapping, automated creativity, and advanced measurement to transform your strategy.