Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

Derek Slager is co-founder and co-CEO of Amperity, where he leads the company's AI-first transformation across both product ...

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For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

FirstHive, a composable enterprise Customer Data Platform (CDP) powered by Agentic AI and advanced identity resolution, today announced expanded AI capabilities built natively on Snowflake's AI Data ...

Marketers want more consented ID coverage to power greater addressability. But to do that, they need a cost-conscious commercial model that utilizes only the strongest linkages across multiple ...

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving digital landscape. The landscape has also never been more challenging to ...

Any enterprise team can now ask questions and get trusted answers from complete, real-time behavioral data, without moving data outside their environment, in the AI client they already use LONDON, ...