IPG Health is pushing for a new way to do market research — one that is powered by AI. The agency’s newest tool — LivingMirror — creates AI personas that mimic participants in focus groups, so that ...
NEW YORK, Aug. 01, 2025 (GLOBE NEWSWIRE) -- For decades, market research has laid the foundation for deep insights around the globe helping brands connect, understand and grow. Now with the ability to ...