Competitor analysis is often the first place new businesses turn for market and keyword research. However, many new businesses struggle to gain much value from competitor analysis because they often ...

John Gagnon tells us how mapping data geographically can paint a stunning picture that tells marketers how to reach their audience smarter. He tells us about a tool called PowerMap that can "unlock ...

If you’re a data person, or even if you’re not, you may have heard the statistic cited by Eric Schmidt, executive chairman at Google: “There were 5 exabytes of information created between the dawn of ...