From early childhood, we’ve been taught to recognize the colors of the rainbow—red, orange, yellow, green, blue, indigo, and violet—using the iconic acronym ROYGBIV. We see them in nature, on color ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' I want ...

Our tastes are influenced by what we see. Close your eyes and think about the perfect croissant, burnished and golden brown. A juicy tomato, ready to eat, vibrantly red and practically screaming, “I’m ...

Scientists have discovered a new color... but you can only see it through a laser. How did scientists make the discovery and what could it mean for how we see color? But none of the green you'll see ...

Animals see differently than humans. Cats can navigate low-light environments, but what about their perception of color?

'Do we see colors the same way?' is a fundamentally human question and one of great importance in research into the human mind. While impossible to answer at present, researchers take steps to ...

PITTSBURGH (KDKA) - Snow has a color that most everyone agrees upon. White! It certainly appears white, and there is a reason for that. We see colors based on how much visible light bounces off an ...