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Forbes contributors publish independent expert analyses and insights. I cover the world’s best hotels, restaurants and wine. Unless a winery is owned by a woman, there’s a good chance that the name ...

Researchers at the University of Portsmouth have found picky eaters perceive food eaten out of red bowls to be saltier and less desirable than the same food served in white bowls. The findings add to ...

Colors play a vital role in our lives, silently influencing how we perceive the world and how the world perceives us. From the historical ties of purple to royalty to the calming effects of blue, the ...

This story is part of a series on the current progression in Regenerative Medicine. This piece is part of a series dedicated to the eye and improvements in restoring vision. In 1999, I defined ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and persuasion ...

Holly has a degree in Medical Biochemistry from the University of Leicester. Her scientific interests include genomics, personalized medicine, and bioethics.View full profile Holly has a degree in ...

Before eating, the human brain is already making assumptions about taste. These expectations significantly affect the perception of taste. This was reported by Medical Xpress magazine on November 22.

Why does coffee taste more bitter to some people than it does to others? Researchers have now come closer to answering this question. They have identified a new group of bitter compounds in roasted ...