For the first time in its history, McDonald’s is letting kids redesign the Happy Meal box — however it’s not for branding, but for their well-being. The company has rolled out a limited-edition “Draw ...

Back in 1979, McDonald's ad exec Bob Bernstein had a lightbulb moment: Why not turn the packaging itself into the main attraction and toss in a toy? And with that, the first McDonald's U.S. Happy Meal ...

Last week, McDonald's introduced a new mascot to their American market: Happy the... box. Apparently, the French and other European nations thought this new mascot was just peachy, but we vehemently ...

The best part of Happy Meals was always opening the box to find the toy inside. Now, the box is the toy. And while I wouldn’t go so far as to claim this flimsy, french-fry-smelling box is going to ...

Forget about cheap plastic toys. McDonald’s is bringing virtual reality to the Happy Meal in Sweden. During the weekends of March 5 and 12, 3,500 Happy Meal boxes sold in 14 McDonald’s locations in ...