UK advertising is the best in the world, blending creativity with commerce in a uniquelt British way. But the industry is under threat, says Simon Cooper If you grew up in Britain, your childhood was ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

Garnier BBDO head of strategy Gilda Valle, juror for The Drum Awards Festival Advertising category, explains why culture, courage and human instinct still drive standout work. “AI’s true value is the ...

“Clients get the advertising they deserve.” – Sir John Hegarty. Every great campaign you’ve ever admired, the ones that didn’t just trend for a week but transformed brands for years, never started ...