Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it. This ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...

Niche markets don’t generate enough data for standard Google Ads playbooks. Learn how to use signals and automation when ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable.

Mid-flight budget changes trigger step changes, new limits, and revised forecasts. Here’s how to model the impact and avoid ...

Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon. Waze ads are now available in PMax for store ...