What happens when you just don’t have what it takes to be a hero? That’s the question that YouTube user XeteraCX asked when he made a pair of hilarious parody videos of GoPro ads that use a pair of ...

GoPro is a brand synonymous with action cameras, yet it has achieved that status without ever producing a standard, scripted TV spot. That changes today, with the launch of GoPro’s “Capture Different” ...

(Reuters) - Action-camera maker GoPro Inc's first-quarter revenue beat expectations and it reported a smaller-than-expected loss on Thursday, benefiting from aggressive marketing of its cameras and ...

GoPro is launching its biggest advertising push to date one week after a disastrous quarterly report wiped out a good chunk of the company's value. The centerpiece of the campaign is the company's ...

Super Bowl XLVIII is finally here and GoPro has prepared an amazing ad to be broadcast on Sunday during the game. It features the thrilling moment when skydiver Felix Baumgartner leaves the safety of ...

Some businesses will soon gain access to stunning videos from GoPro and its users. Source: GoPro. For businesses looking to advertise their product with user-generated content, GoPro is a company to ...