“Society dictates what color signifies,” historian Michel Pastoureau states and today, those signifiers are increasingly bearing the resemblance of generational signatures. From the blushing ...

Move over, millennial gray: a new color has taken over TikTok. Millennial green, a muted sage, is the latest shade spotted on kitchen backsplashes and living room sofas. The earthy green is one ...

Ever wonder why your mom’s living room is a beige ocean and your group chat is hooked on neon green? As it turns out, it’s not about personal preference it’s a generational phenomenon, and it’s more ...