Your sales funnel is bleeding money. Every day, potential customers enter your funnel, and somewhere along the way, they disappear. The question isn’t whether you’re losing potential customers, it’s ...

Is your funnel top-heavy, bottom-heavy or perfectly proportioned? This question has come to dominate budget discussions, almost more than raw value for money. And there is a good reason for our funnel ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

In our first two articles, we established that the path to marketing profitability requires selecting tactics good enough to speed a buyer's progress and gaining an understanding of where prospects ...

In sales, it’s relatively easy to attribute outcomes to actions. When a salesperson schedules a meeting or closes a deal, you attribute the achievement to them and reward them. This direct attribution ...

In recent years, "growth marketing" has become a buzzword used in strategy meetings all over the world. In reality, growth marketing is simply an umbrella term for holistically looking at a company's ...

Funnel, the Stockholm-based startup that offers technology to help businesses prepare — or make “business-ready” — their marketing data for better reporting and analysis, has closed $47 million in ...

A couple of years ago, I saw an essay by Elijah Meeks, former Data Visualization Society executive director, about how “We Live in a World of Funnels.” It started out like this: “You think you’re ...