If recent runways and red carpets are any indication, this long-loved cosmetic may be losing its mystique ...
Kosas founder Sheena Zadeh-Daly breaks down why mascara is one of the hardest formulas to get right, what clean beauty actually means now, and why the best makeup should feel like care.
The Body Optimist on MSN
Is mascara about to become obsolete? This minimalist trend is set to take off in 2026.
What if your eyes no longer needed to be intensified to shine? This year, 2026, a minimalist wave is shaking up beauty standards and questioning the iconic status of mascara. Far from announcing its ...
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