Market size variance and market share variance are two ways of using market data to determine its effect on a company's profits. While the two terms are related, they calculate the effects of ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But determining your industry size is not always easy, and more ...