Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. But what started as an entertainment trend has now evolved into a marketing priority. The ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

I didn’t have to read HubSpot’s 2025 State of Marketing report or the LinkedIn 2024 Benchmarks Report to know that short-form video content was the top content type used in marketing in 2024 and is ...

'30 Days With The Vampire's Kiss' is a vampire-themed short drama created for the Korean market. Micro dramas are having a moment. With episodes that last barely a minute, this form of ...

With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain. From TikTok to Instagram Reels and ...

Across Asia, a new storytelling phenomenon has reshaped the way audiences watch and connect. The short-form drama model, which is comprised of ultra-short, serialized dramas designed for vertical ...