Many hospitals and health systems struggle with how to best leverage their assets to effectively compete in a changing environment. Traditionally, organizations have maximized individual assets to ...

In an increasingly competitive marketplace, distinguishing your brand from the sea of businesses out there is crucial for long-term success, especially if you’re just starting out. Effective brand ...

CEO J.K. Symancyk discussed the company's strategy to drive growth through its "Grow Brand Love" initiative, which emphasizes shifting from a banner-oriented approach to a brand-focused strategy. He ...

Researchers from the University of Rochester and the University of Maryland have published a study that examines whether and how firms might differentiate themselves from close competitors using a ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Traditional strategic planning treats strategy development as a linear, one-time process. You define your purpose, analyze the market, develop your strategy, and execute for the next year or two. This ...