In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Lightspeed Commerce launches Meta Conversions API integration to track how Facebook/Instagram ads drive in-store sales.

It’s been hard to rely on Meta’s measurement since Apple released its AppTrackingTransparency framework last year. In September, pre-name-change Facebook alerted advertisers that Apple’s privacy ...

With Lightspeed with Meta Conversions API, retail merchants can connect their stores directly to Meta, automatically sync their in-store product catalog, and securely send point-of-sale transactions ...

These new improvements on the Facebook Ad side are an attempt to fill that reporting and measurement gap while still maintaining user privacy. “Apple’s advertising business has more than tripled its ...

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