NEW YORK, June 22 (UPI) -- An endurance runner covered a distance greater than five marathons over 24 hours to help kick off the introduction of a new sports drink. The launch of Cadbury Schweppes ...

Cadbury Schweppes is breaking a $50-million "Sweat smarter" marketing campaign at the end of May for its Accelerade sports drink. The ads tout Accelerade's promise of providing superior endurance for ...

MATAWAN, N.J. PacificHealth Labs on Monday remained positive behind its launch of Accelerade RTD, despite comments from distribution partner Cadbury Schweppes Americas Beverages that the initial ...

Cadbury Schweppes is supporting the launch of a liquid version of Accelerade with a campaigns distinguish the sports drink from its rivals by promoting its protein content. The campaign -- which ...

When I began training last year for my first marathon, my running partner Dave Freedholm, an experienced amateur distance runner, impressed on me the need to vigilantly avoid dehydration. His drink of ...

PLANO, Texas, June 20 /PRNewswire/ -- Wooden rackets at Wimbledon? Leather helmets on the gridiron? High tops on the running track? Today's athletes wouldn't think of using such outdated equipment.