Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

The top 50 campaigns of 2025 that broke the clutter, told compelling stories, invoked emotions, went viral, and made a ...

Since the 1970s, the most critical factor in American presidential campaigns has not been candidate qualifications, name recognition, financial backing or the burning issues of the day. As important ...

When company leaders sit down to strategize a PR campaign, they usually picture the best-case scenario for their business. What story angle would position them in the best light, how many customers ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Creator marketing is fast becoming a crucial element of modern-day brand marketing strategies. In fact, a 2022 report by CreatorIQ shows that 48% of the brands it surveyed spend at least $100,000 on ...

Immunization strategies have been instrumental in controlling and eradicating diseases on a global scale. By analyzing successful campaigns, valuable lessons can be learned to strengthen future ...

Crowdfunding raised $506 million for cancer survivors over a 2-year period. The total raised was only one-third of the $1.47 billion requested. Fewer than 12% of campaigns met donation goals, and ...

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...