Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

I’m a custom home builder in the Delaware/Maryland area. My company focuses on the higher end of the market -; successful people who care about having a home that perfectly matches their tastes -; and ...

We live in a world where people are often overwhelmed by the amount of information available to them, though this is nothing new. Companies have been competing for customers' attention since the dawn ...