This endless debate is a false opposition. The future is the mini-lution. Before I explain this new third way, I’ll quickly outline why the revolution vs. evolution (or brand re-fresh) framework is an ...
Speakers at the 2011 Kellogg Marketing Conference take a closer look at how advancements in technology and media are changing the industry 2/4/2011 - When ESPN founder Bill Rasmussen proposed the idea ...