In the search for profitable organic growth, more and more companies are making major investments in optimizing the end-to-end customer experience – every aspect of how customers interact with the ...

CMSWire Contributor of the Year Brittany Hodak explores why apathy is harder to spot than churn—and far more costly.

ITA Group’s new study shows that emotional connection can drive up to eight times more visits and sales from customers. The study, which analyzed loyalty programs from industry leaders including Wells ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. In an era where digital experiences shape every brand ...

When customers truly love a brand, they do more than make repeat purchases. They become loyal advocates who repeatedly recommend the brand and spread positive word-of-mouth, building an emotional ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Emotionally engaged ...

Creating an engaging and memorable customer experience is no longer just an option for businesses aiming to thrive in today’s competitive market; it’s an outright necessity, but not one which is easy ...

Since the 1930s RS Components has been providing replacement parts for British industry, and today is a leading distributor of electronic, electrical and mechanical components, health and safety ...

Brands are turning to immersive technologies like AR, VR and MR to cut through the digital noise. These platforms don’t just display messages—they invite consumers to experience them. The result?

Mid-Day Squares found success by focusing on creating an emotional connection with customers. Co-founder Jake Karls learned the importance of playing to his unique strengths in brand storytelling and ...

A noticeable shift is underway as the CMO skill set is being called upon to deliver an experience that impresses customers and guides them as they start their journey. The Fast Company Executive Board ...