Looking for the best products possible to create a viable base for your makeup look? You don't have to spend an arm and a leg to do so. Thanks to Elf Cosmetics, you can get an entire collection of ...

(Reuters) -Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product ...

e.l.f. specializes in affordable beauty products, offering a wide range of makeup and skincare items at budget-friendly prices. The company practically does not spend on traditional marketing and ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Nov 6 (Reuters) - Elf Beauty (ELF.N), opens new tab raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at ...

One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username @behind_da_pine shared how she accidentally removed the elf’s entire face while ...

Model Hailey Bieber’s makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has ...