If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change based on supply ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...